The project is very new so I am eager to hear feedback from people. Photography also played an important role in the branding, and I used Adobe Photoshop to edit the photographs. I also added fun elements like a blue sticker that says "bling bling" and holographic silver on the packaging. I was strategic in how I positioned the information on the back because I wanted the die-cut logo to look great on the front and back. The holographic silver paper and die-cut logo are eye-catching. I used Adobe Illustrator to design the business cards. I know it isn't technically a color, but most of my designs use a lot of white as well. I save colors I like to a folder on my desktop frequently, so I pull from there at the outset of a project. With one click of a button I was able to sync the fonts with Adobe Illustrator. I love using Typekit because thousands of quality fonts are included in your Creative Cloud membership. As mentioned earlier, I used Fira Mono, a very minimal monospaced font.īoth Joschmi and Fira Mono are available through Adobe Typekit. ![]() With a little tweaking in Adobe Illustrator the words "cruelty" and "jewelry" are equal in length. The tagline "cruelty free jewelry" worked well with each word on an individual line. After playing around with the scale of the ring I decided to make it the same size as the lowercase letters. Then I decided to mimic the shape of the letters. At first the ring was a perfect rounded circle. I decided that was not literal enough and added a ring. But I wondered if the shape would translate as a gem to everyday customers. Originally the logo consisted of the company name set in Joschmi, in addition to the triangular shape. I used the pen tool in Adobe Illustrator to create the logomark. Nevertheless, it felt like the right choice for my Bauhaus meets modern day cruelty-free jewelry brand. Holographic silver paper certainly was not used in 1930s Germany. Next came the business card and packaging designs. After all, Bauhaus meets modern day would not be complete without millennial pink. I borrowed some of those colors, like blue and white, but I also added my own twist. Black, white and primary colors typified the Bauhaus style. The color palette was another conscious choice I made. I wanted to show Bauhaus meets modern day. I thought a lot about the Bauhaus school of design and how it closed in the 1930s. It was an unexpected font pairing since the brief said to use the Bauhaus style. I added the tagline "cruelty-free jewelry" using Fira Mono, a monospaced font. What does that mean? To me, it means an ethical, sustainable and fair-trade brand. It is also a fun word to say that rolls off your tongue, and above all, the brand is supposed to be fun and trendy.ĭue to the nature of how these typefaces were lost, I wanted Bauble to be a cruelty-free brand. For the purposes of this project "bauble" was perfect because it had letters with the triangular shape. ![]() I made lists of words synonymous with "jewelry". ![]() I wanted to incorporate this shape into the logo because it reminded me of a gem. After examining the typeface I was most intrigued by a triangular shape used in many of the letterforms. Joschmi is such a well-executed typeface with endless options. I chose to create a concept for a modern jewelry brand using the Joschmi typeface, originally created by Joost Schmidt. I felt so positive at the outset of the project, so I wanted to create a really fun brand.Īdobe's project brief was to use one or more of the new Bauhaus Dessau fonts to create a digital logo in the Bauhaus style. As graphic designers it is an honor to have these typefaces available to us in 2018. Seeing these completed and digitized typefaces was very special. These typography sketches were lost to the Nazi regime and rediscovered after almost 100 years. I was very inspired by the Adobe Hidden Treasures video. Bauhaus meets modern day with an unexpected font pairing, color palette and printing techniques.Īdobe recently released lost typefaces from the Bauhaus school of design. I created the concept, company name and logomark, in addition to all designs shown here. Bauble invites their customers to shop guilt free while adding fun to their lives with trend-setting jewelry. Created for the Adobe Hidden Treasures design challenge, Bauble is a concept for a cruelty free jewelry brand.
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